Affiliate Network Publisher Intelligence

PROPOSAL Prepared for Beth & Dan — April 2026

We identify, enrich, and deliver contact-level intelligence on publishers across the world's largest affiliate networks. For any network below, we can provide enriched publisher profiles including company contacts, demographic composition of their audience, IAB 2.0 content classification, geographic breakdown, and estimated monthly volume — ready for outreach, recruitment, or competitive analysis.

🎯 Recommended Approach: US E-Commerce Publishers First

Start with US-based e-commerce publishers across priority networks — AWIN, Impact, CJ, ShareASale, Rakuten, and ClickBank. These represent the highest-value, most actionable segment for your team. Expand to UK, DE, AU, and additional markets in subsequent phases.

Phase 1 Target: 100,000 enriched, contact-ready publisher profiles
496K+
Publisher Sites
20
Networks Covered
42
IAB2 Verticals
180+
Countries
85%+
Contact Match Rate
✅ This isn't a proposal to build — the discovery, classification, and enrichment pipelines are already running in production.

Network Coverage 20 Networks

Affiliate Network Live Publisher Sites Est. Contactable Top IAB2 Verticals Top Countries
GoAffPro 64,061 ~54,400 Shopping Beauty Fashion
US 45% UK 8% CA 6% Other 41%
ClickBank 52,737 ~44,800 Health & Fitness Finance Education
US 58% UK 7% CA 5% Other 30%
AWIN 43,053 ~36,600 Shopping Travel Finance
US 32% UK 18% DE 14% Other 36%
A8.net 41,879 ~35,600 Shopping Technology Finance
JP 72% US 8% Other 20%
Value Commerce 35,132 ~29,900 Shopping Travel Technology
JP 68% US 10% Other 22%
Commission Junction (CJ) 34,324 ~29,200 Shopping Finance Technology
US 52% UK 10% CA 5% Other 33%
Rakuten Advertising 26,635 ~22,600 Shopping Fashion Home & Garden
US 48% UK 12% AU 6% Other 34%
Travelpayouts 25,260 ~21,500 Travel Automotive Finance
US 28% UK 8% DE 7% Other 57%
Xapads Direct 22,734 ~19,300 Technology Gaming Shopping
IN 42% US 18% Other 40%
Impact 22,705 ~19,300 Technology SaaS Finance
US 55% UK 9% CA 5% Other 31%
Genesis Media 22,616 ~19,200 News Entertainment Lifestyle
US 62% UK 8% Other 30%
LinkShare 19,117 ~16,200 Shopping Fashion Beauty
US 50% UK 10% Other 40%
ShareASale 18,060 ~15,400 Shopping Home & Garden Pets
US 60% UK 7% CA 6% Other 27%
TradeTracker 13,645 ~11,600 Shopping Finance Travel
DE 22% NL 18% UK 12% Other 48%
Rewardful 13,592 ~11,500 SaaS Technology Education
US 52% UK 10% CA 6% Other 32%
Amazon Associates (WP) 12,604 ~10,700 Shopping Technology Home & Garden
US 48% UK 8% DE 7% Other 37%
ADCELL 11,693 ~9,900 Shopping Finance Health
DE 65% AT 10% Other 25%
SkimLinks 11,493 ~9,800 News & Media Shopping Lifestyle
US 42% UK 22% AU 5% Other 31%
Adbutler 10,790 ~9,200 News & Media Technology Education
US 45% CA 8% UK 8% Other 39%
Hotmart 9,153 ~7,800 Education Health & Fitness Finance
BR 58% US 8% Other 34%

Enrichment Process 4-Stage Pipeline

1

Domain Discovery

Scan all target networks, verify active affiliate tags are present, confirm site is live and serving content. Filter by geo (US first) and vertical (e-com focus).

2

Classification & Tagging

AI-powered IAB 2.0 categorization based on actual site content — not self-reported. Audience demographic modeling, geographic breakdown, and traffic estimation.

3

Contact Enrichment

Multi-source waterfall across 5+ enrichment services. Resolve decision-makers by title — marketing, partnerships, affiliate management. Up to 5 contacts per publisher.

4

Continuous Enrichment

Automated enrichment process retries unresolved contacts daily. Sites that meet all criteria but aren't yet enriched go to a quarantine bucket — never dropped, always retrying.

What We Deliver Per Publisher Data Fields

📇 Contact Intelligence

  • Decision-maker name & title
  • Verified business email
  • LinkedIn profile URL
  • Phone (when available)
  • Company name & website

📊 Volume & Traffic

  • Estimated monthly unique visitors
  • Active merchant/advertiser count
  • Network participation depth
  • Site age & domain authority
  • Traffic trend (growing/declining/stable)

🏷️ IAB 2.0 Classification

  • Primary & secondary IAB2 categories
  • 42 verticals across all Tier 1 taxonomies
  • Content-based classification (not self-reported)
  • Multi-label support for cross-vertical sites
  • Filterable by any combination of categories

👥 Audience Demographics

  • Age distribution (18-24, 25-34, 35-44, 45-54, 55+)
  • Gender split
  • Household income brackets
  • Education level indicators
  • Interest & affinity signals

🌍 Geographic Breakdown

  • Country-level distribution
  • State/region granularity (US, UK, DE, CA, AU)
  • Metro/DMA targeting (US)
  • Language of content
  • Multi-geo vs single-market classification

🔗 Network & Firmographic

  • Active affiliate network memberships
  • Multi-network participation flags
  • Company size (employees)
  • Year founded
  • Industry classification (LinkedIn-sourced)

Sample Enrichment Output Preview

Domain Publisher Network IAB2 Categories Country Est. Monthly UV Primary Contact
couponbirds.com Coupon Birds AWIN Shopping US 1.2M VP Marketing
sonyalpharumors.com SonyAlphaRumors AWIN, SkimLinks TechnologyPhotography US 850K Founder
gymfluencers.com Gymfluencers AWIN, Impact Sports & Fitness US 420K Jonathan Lundy (Founder)
topdogguide.com Top Dog Guide ShareASale Pets US 310K Editor-in-Chief
fuelnfit.com Fuel N Fit AWIN, ClickBank HealthFitness US 180K Micah (Owner)

Engagement Plan Phased Approach

1

Managed Discovery

Months 1–3

I run the full pipeline end-to-end. You get enriched, contact-ready publisher lists delivered weekly — focused on US e-commerce publishers across your priority networks.

  • Weekly enriched publisher deliveries (CSV + dashboard)
  • All deliveries deduplicated & suppressed against your existing lists — you only get net-new contacts
  • Custom filters per batch (network, IAB vertical, geo, traffic threshold)
  • Weekly check-in calls to review data quality and adjust priorities
  • Target: 100K enriched US e-com publishers by end of Phase 1
2

Tech Transfer

Month 3–4

Full handover of the technology stack, operational playbook, and tool access. Your engineering team ramps into running the pipeline independently.

  • Complete pipeline documentation & architecture walkthrough
  • Tool access transfer (Clay, enrichment APIs, classification engine)
  • Team training sessions — hands-on, not slide decks
  • Lightweight codebase (TypeScript / Supabase edge functions / APIs)
  • Tech transfer included in the engagement — no additional fee
3

Independent Operation

Month 4+

Your team runs the pipeline in-house, on your own schedule. Advisory support available as needed — but you own it completely.

  • Your team operates the full pipeline independently
  • Advisory support available at reduced monthly rate
  • Access to new network sources & enrichment upgrades as added
  • Scale to international markets at your own pace
  • Adapt & rewrite to your stack as you see fit
You get results from day one AND full ownership of the technology. No long-term dependency.

Timeline & SLA Milestones

Pricing Transparent

Monthly Consulting

$X,XXX/mo

Months 1–3: managed discovery phase. I run the full pipeline, deliver weekly, and handle all enrichment operations.

Service Costs (Pass-Through)

~$X,XXX/mo

Clay, enrichment APIs, hosting — at cost, depending on volume. These accounts can be in your name so you see exactly what's spent.

Tech Transfer

Included

Full technology handover, documentation, and team training included in the consulting engagement. No additional fee.

Post-Handoff Advisory

Reduced Rate

Available after your team is running independently. Support, troubleshooting, and access to new enrichment sources as they're added.

All service costs are transparent and itemized. You'll see exactly what each tool costs — no markups, no hidden fees.

Ready to Move Forward?

Let's lock in the networks and verticals and get your first enriched batch delivered within two weeks.

📐 Methodology

The publisher intelligence pipeline combines proprietary web crawling for pixel & tag discovery, multi-source contact enrichment with 85%+ match rates, AI-powered IAB 2.0 content classification based on actual site content, audience demographic modeling calibrated against first-party signals, and firmographic data from professional network sources. All classification is content-based — not self-reported — and continuously refreshed as publishers and networks evolve.